Technology and the way we communicate messages has evolved at a phenomenal rate over the past two decades. We have adapted and embraced these tools allowing us to share information, our social activities and technical procedures to the point where they are now part of our everyday life. We’ve reached a point where connectivity is taken for granted and sharing information is the norm. If you don’t tweet, comment on Facebook or Instagram you are considered to be a dinosaur.
All of this frenetic communication activity has lead us almost to ignore the whole point of the information we are sharing, what’s its purpose? It’s easy to take a snapshot on your smartphone, upload and share without even considering what it’s meant to achieve. It’s a case of look at me having a great time, or I found this great pair of shoes wouldn’t they look great with my latest designer dress!
The world’s servers must be saturated with content noise, stuff that has absolutely no relevance whatsoever. Maybe it’s because I have a few grey hairs or I’m passionate about well considered, well structure content, something that has a purpose. It’s still out there, but you have to work harder to find it through all of the other disposable digital nonsense.
Here’s something to consider. The next time you want to create some content or share some bespoke information put the brakes on. Think about its purpose and who is likely to be on the receiving end of it. I try to follow the 3EEE process. It’s something we as a company created a while ago to help us and our clients identify what content types we need to design and develop based on the message you’re trying to communicate.
What’s the message or the story? What’s the purpose of the content you are about to create?
There are crossovers where your content might engage and educate or educate and entertain or in some instances all three. I have found that you can apply this methodology to almost anything you create albeit a video script, website, photoshoot, blog or anything else that requires you to communicate a message. Once you have defined what the purpose is you will find it easier to create a solution.