LIGHT
CAMERA
REACTION

Opinions, Technology, Creativity

26 November 2018

LIGHT
CAMERA
REACTION

Opinions, Technology, Creativity

26 November 2018

OPINIONS

Light, Camera, Reaction

By Graeme Hodges | Founder, 33Hz Limited

How many photos are captured globally on a daily basis? I for one, have no idea, but I know that the majority of them are taken without any consideration regarding the lighting and composition. Basically, they’re snapshots which are shared across social media platforms where quality takes second place to quantity.

I’m not a professional photographer, but I like to think I have an eye for what’s a good photo and what isn’t. I can spend hours considering what imagery to use for client solutions and whether to go the bespoke route or dive into the world of library images. The later is often frowned upon by the creative purists and regularly abused by the corporate world striving to create PowerPoint presentations that stand out.

So what and who cares I might hear you say, which is as a valid opinion, but we are becoming saturated with images that have no structure, substance or soul. Snap, Share, Discard, Next!

Most of us are now empowered with mobile phones that have impressive image capture capabilities and the storage to match. It’s easy to get into the snap, share, discard, next mindset and not necessarily take time to think about the image you’re about to take.

DRAMATIC LIGHT IN ROUEN

I recently spent some time in the fabulous old city of Rouen in Northern France. The weather on this particular weekend was quite dramatic with the sun low in the sky. When I travel, I carry a tiny Pentax Q camera with a few lenses. It’s not fantastic regarding the megapixel rating, but it’s fun, and it fits in your pocket.

That old saying about size matters may not be relevant here because it’s more about how you compose your shot based on the light available to you. I’m not going to go into “f” stops and “shutter speeds” here, think about your subject, look at the lighting and take time to compose the right shot through your viewfinder or on your screen.

Bespoke content is essential these days and if you can create your own stunning images to incorporate into a project, your blog or something to hang on the wall and be proud of at least spend a little time thinking about what you’re taking. Try and avoid snap, share, discard, next!

Two of our clients used digital photography to help them engage with their own customers. Both had completely different reasons for using photography. ASE, for example, wanted to enhance their personality, while Tuscany Stop wanted to create more of a wow factor.

You can see the results here.

ASE
TUSCANY STOP

For those of you who want to know about the megapixel rating of the Pentax Q it’s 12.4 Megapixels, it’s half of my current smartphone, which I can confess takes a reasonable picture, but it’s not as good as the Pentax Q. That’s mainly to do with the lens quality, a topic for another day!

OPINIONS

Light, Camera, Reaction

By Graeme Hodges
Founder, 33Hz Limited

How many photos are captured globally on a daily basis? I for one, have no idea, but I know that the majority of them are taken without any consideration regarding the lighting and composition. Basically, they’re snapshots which are shared across social media platforms where quality takes second place to quantity.

I’m not a professional photographer, but I like to think I have an eye for what’s a good photo and what isn’t. I can spend hours considering what imagery to use for client solutions and whether to go the bespoke route or dive into the world of library images. The later is often frowned upon by the creative purists and regularly abused by the corporate world striving to create PowerPoint presentations that stand out.

So what and who cares I might hear you say, which is as a valid opinion, but we are becoming saturated with images that have no structure, substance or soul. Snap, Share, Discard, Next!

Most of us are now empowered with mobile phones that have impressive image capture capabilities and the storage to match. It’s easy to get into the snap, share, discard, next mindset and not necessarily take time to think about the image you’re about to take.

DRAMATIC LIGHT IN ROUEN

I recently spent some time in the fabulous old city of Rouen in Northern France. The weather on this particular weekend was quite dramatic with the sun low in the sky. When I travel, I carry a tiny Pentax Q camera with a few lenses. It’s not fantastic regarding the megapixel rating, but it’s fun, and it fits in your pocket.

That old saying about size matters may not be relevant here because it’s more about how you compose your shot based on the light available to you. I’m not going to go into “f” stops and “shutter speeds” here, think about your subject, look at the lighting and take time to compose the right shot through your viewfinder or on your screen.

Bespoke content is essential these days and if you can create your own stunning images to incorporate into a project, your blog or something to hang on the wall and be proud of at least spend a little time thinking about what you’re taking. Try and avoid snap, share, discard, next!

Two of our clients used digital photography to help them engage with their own customers. Both had completely different reasons for using photography. ASE, for example, wanted to enhance their personality, while Tuscany Stop wanted to create more of a wow factor.

You can see the results here.

ASE
TUSCANY STOP

For those of you who want to know about the megapixel rating of the Pentax Q it’s 12.4 Megapixels, it’s half of my current smartphone, which I can confess takes a reasonable picture, but it’s not as good as the Pentax Q. That’s mainly to do with the lens quality, a topic for another day!

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