Project Description
ESSILOR
Diversity & Inclusion
Awareness videos
EXPLORE
• establish discussion topics
• evaluate delivery channels
• stories development strategy
CREATE
• digital video family
• multi-channel brand deployment
• comprehensive set of digital videos
COMMUNICATE
• communicate videos to employees globally
• increase D&I awareness
• encourage employee integration
ESSILOR
Diversity & Inclusion
Awareness videos
ESSILOR
Diversity & Inclusion
Awareness videos
EXPLORE
• establish discussion topics
• evaluate delivery channels
• stories development strategy
CREATE
• digital video family
• multi-channel brand deployment
• comprehensive set of digital videos
COMMUNICATE
• communicate videos to employees
• increase D&I awareness
• encourage employee integration
EDUCATING
DIVERSITY &
INCLUSION
Essilor is actively demonstrating how serious they are regarding diversity and inclusion within their organisation. 33Hz created a series of awareness videos designed to address a range of sensitive topics and share with Essilor employees around the world.
EDUCATING DIVERSITY & INCLUSION
Essilor is actively demonstrating how serious they are regarding diversity and inclusion within their organisation. 33Hz created a series of awareness videos designed to address a range of sensitive topics and share with Essilor employees around the world.
EDUCATING
DIVERSITY &
INCLUSION
Essilor is actively demonstrating how serious they are regarding diversity and inclusion within their organisation. 33Hz created a series of awareness videos designed to address a range of sensitive topics and share with Essilor employees around the world.
CREATING A SCENE
Vector characters helped us to create the awareness videos quickly and efficiently, allowing our team to focus on the stories.
CREATING A SCENE
Vector characters helped us to create the awareness videos quickly and efficiently, allowing our team to focus on the stories.
CREATING A SCENE
Vector characters helped us to create the awareness videos quickly and efficiently, allowing our team to focus on the stories.
TELLING THE STORY
Unbiased, easily digested, targeted messages served up in an engaging, cost-effective way. A clear brief for us to demonstrate our range of skills.
“Fair as opposed to equal treatment entails more analysis and examination, maybe more research and consideration. It usually involves more time and more thinking and it is likely to require a different type of thinking, with different thinkers with different perspective around a table.”
A short excerpt from the script
“There is a connection with how people often see diversity and inclusion in the workplace; many well-meaning people become passionate about the subject and want to do something about it right away.”
A short excerpt from the script
TELLING THE STORY
Unbiased, easily digested, targeted messages served up in an engaging, cost-effective way. A clear brief for us to demonstrate our range of skills.
“Fair as opposed to equal treatment entails more analysis and examination, maybe more research and consideration. It usually involves more time and more thinking and it is likely to require a different type of thinking, with different thinkers with different perspective around a table.”
A short excerpt from the script
“There is a connection with how people often see diversity and inclusion in the workplace; many well-meaning people become passionate about the subject and want to do something about it right away.”
A short excerpt from the script
TELLING THE STORY
Unbiased, easily digested, targeted messages served up in an engaging, cost-effective way. A clear brief for us to demonstrate our range of skills.
“Fair as opposed to equal treatment entails more analysis and examination, maybe more research and consideration. It usually involves more time and more thinking and it is likely to require a different type of thinking, with different thinkers with different perspective around a table.”
A short excerpt from the script
“There is a connection with how people often see diversity and inclusion in the workplace; many well-meaning people become passionate about the subject and want to do something about it right away.”
A short excerpt from the script
IT’S ALL
IN THE
EDIT
Bringing the story to life requires a lot of skill, patience and an endless supply of coffee. Voice overs, graphics, audio tracks, and hundreds of layers all blend together to create the perfect digital video.
IT’S ALL
IN THE
EDIT
Bringing the story to life requires a lot of skill, patience and an endless supply of coffee. Voice overs, graphics, audio tracks, and hundreds of layers all blend together to create the perfect digital video.
IT’S ALL
IN THE
EDIT
Bringing the story to life requires a lot of skill, patience and an endless supply of coffee. Voice overs, graphics, audio tracks, and hundreds of layers all blend together to create the perfect digital video.
DELIVERING THE STORY
A smooth voice over compliments the simple animation style we adopted to tell each of the stories. Quick, punchy yet effective.
1. Equality is not always fair
2. The long road to diversity & inclusion
DELIVERING THE STORY
A smooth voice over compliments the simple animation style we adopted to tell each of the stories. Quick, punchy yet effective.
1. Equality is not always fair
2. The long road to diversity & inclusion
DELIVERING THE STORY
A smooth voice over compliments the simple animation style we adopted to tell each of the stories. Quick, punchy yet effective.
1. Equality is not always fair
2. The long road to diversity & inclusion
APPLIED SKILLS
What it takes to get the job done and make the client a happy client.
IDEAS GENERATION
STRATEGY | PLANNING
• Establish stories
• Script development
• Character development
DESIGN &
BRANDING
• Story board design
• Character design & integration
DIGITAL CONTENT
GENERATION
• Voice overs
• Animations
• Digital editing
• Infographics
WEBSITE &
APP DEVELOPMENT
• Online videos
• Dedicated login page
• Actionable CTA
ONLINE AWARENESS
& SEO
• Trackable video data
• Intranet access only
APPLIED SKILLS
What it took to get the job done and make the client a happy client.
IDEAS GENERATION
STRATEGY | PLANNING
• Establish stories
• Script development
• Character development
DESIGN &
BRANDING
• Story board design
• Character design & integration
DIGITAL CONTENT
GENERATION
• Voice overs
• Animations
• Digital editing
• Infographics
WEBSITE &
APP DEVELOPMENT
• Online videos
• Dedicated login page
• Actionable CTA
ONLINE AWARENESS
& SEO
• Trackable video data
• Intranet access only
APPLIED SKILLS
What it took to get the job done and make the client a happy client.
IDEAS GENERATION
STRATEGY | PLANNING
• Establish stories
• Script development
• Character development
DESIGN &
BRANDING
• Story board design
• Character
DIGITAL CONTENT
GENERATION
• Voice overs
• Animations
• Digital editing
• Infographics
WEBSITE &
APP DEVELOPMENT
• On-line videos
• Dedicated login page
• Actionable CTA
ONLINE AWARENESS
& SEO
• Trackable video data
• Intranet access only
