Project Description
RB METALLOYD
Steel & raw material supply
Full service digital solutions
EXPLORE
• online strategy investigation
• brand positioning awareness
• fit for acquisition
CREATE
• flexible bespoke CMS solution
• group brand integration
• website | email template designs
COMMUNICATE
• significant profile elevation
• major increase in enquiries
• company acquired by US buyer
RB METALLOYD
Steel & raw material supply
Full service digital solutions
RB METALLOYD
Steel & raw material supply
Full service digital solutions
EXPLORE
• online strategy investigation
• brand positioning awareness
• fit for acquisition
CREATE
• flexible bespoke CMS solution
• group brand integration
• website | email template designs
COMMUNICATE
• significant profile elevation
• major increase in enquiries
• company acquired by US buyer
SUCCESSFUL
SUSTAINED
GROWTH
Metalloyd is a major supplier of flat, long and semi-finished steel products as well as raw materials to traders, distributors and end-users. In addition they provide finance and marketing services for steel producers.
SUCCESSFUL
SUSTAINED
GROWTH
Metalloyd is a major supplier of flat, long and semi-finished steel products as well as raw materials to traders, distributors and end-users. In addition they provide finance and marketing services for steel producers.
SUCCESSFUL
SUSTAINED
GROWTH
Metalloyd is a major supplier of flat, long and semi-finished steel products as well as raw materials to traders, distributors and end-users. In addition they provide finance and marketing services for steel producers.
WORKSHOP SESSION
We conducted a two day workshop to extract all of the Metalloyd core business values and define their road map in preparation for making them fit for a global corporate sale.
WORKSHOP SESSION
We conducted a two day workshop to extract all of the Metalloyd core business values and define their road map in preparation for making them fit for a global corporate sale.
WORKSHOP SESSION
We conducted a two day workshop to extract all of the Metalloyd core business values and define their road map in preparation for making them fit for a global corporate sale.
STATEMENT OF REQUIREMENTS
The outputs from the workshop session were carefully crafted and finely tuned to create the road map, enabling us and the client to be aligned with the whole project.
STATEMENT OF REQUIREMENTS
The outputs from the workshop session were carefully crafted and finely tuned to create the road map, enabling us and the client to be aligned with the whole project.
STATEMENT OF REQUIREMENTS
The outputs from the workshop session were carefully crafted and finely tuned to create the road map, enabling us and the client to be aligned with the whole project.
GLOBAL WEBSITE
The website had to accommodate regular changes and updates as well as looking professionally corporate. We used a Concrete5 CMS solution to develop and deploy Metalloyd’s online business offering.
GLOBAL WEBSITE
The website had to accommodate regular changes and updates as well as looking professionally corporate. We used a Concrete5 CMS solution to develop and deploy Metalloyd’s online business offering.
GLOBAL WEBSITE
The website had to accommodate regular changes and updates as well as looking professionally corporate. We used a Concrete5 CMS solution to develop and deploy Metalloyd’s online business offering.
BRAND DEVELOPMENT
We had very strict instructions to retain a metallic feel to the logo and reflect this throughout all of the online and offline materials.
BRAND DEVELOPMENT
We had very strict instructions to retain a metallic feel to the logo and reflect this throughout all of the online and offline materials.
BRAND DEVELOPMENT
We had very strict instructions to retain a metallic feel to the logo and reflect this throughout all of the online and offline materials.
EMAIL
MARKETING
CAMPAIGN
Targeted email campaigns were constructed around flexible templates set up in MailChimp. The client was empowered to create the copy and add images from a set of pre-prepared library images to retain the design and brand integrity.
EMAIL MARKETING CAMPAIGN
Targeted email campaigns were constructed around flexible templates set up in MailChimp. The client was empowered to create the copy and add images from a set of pre-prepared library images to retain the design and brand integrity.
EMAIL
MARKETING
CAMPAIGN
Targeted email campaigns were constructed around flexible templates set up in MailChimp. The client was empowered to create the copy and add images from a set of pre-prepared library images to retain the design and brand integrity.
APPLIED SKILLS
What it takes to get the job done and make the client a happy client.
IDEAS GENERATION
STRATEGY | PLANNING
• Workshop
• Statement of
• requirements
• Content development
• plan
DESIGN &
BRANDING
• Logo design
• Brand development
CONTENT
ASSESSMENT
• Digital images
• Information graphics
• Digital video
• Marketing materials
• Presentation materials
DIGITAL CONTENT
GENERATION
• Digital images
• Email templates
• Bespoke website
• templates
• Information graphics
• Web | print copy
• Image manipulation
WEBSITE &
APP DEVELOPMENT
• Concrete 5 CMS
• Bespoke template
• integration
ONLINE AWARENESS
& SEO
• Social marketing
• channels
• SEO
APPLIED SKILLS
What it took to get the job done and make the client a happy client.
IDEAS GENERATION
STRATEGY | PLANNING
• Workshop
• Statement of requirements
• Content development plan
DESIGN &
BRANDING
• Logo design
• Brand development
CONTENT
ASSESSMENT
• Digital images
• Information graphics
• Digital video
• Marketing materials
• Presentation materials
DIGITAL CONTENT
GENERATION
• Digital images
• Email templates
• Bespoke website templates
• Information graphics
• Web | print copy
• Image manipulation
WEBSITE &
APP DEVELOPMENT
• Concrete 5 CMS
• Bespoke template integration
ONLINE AWARENESS
& SEO
• Social marketing channels
• SEO
APPLIED SKILLS
What it took to get the job done and make the client a happy client.
IDEAS GENERATION
STRATEGY | PLANNING
• Workshop
• Statement of requirements
• Content development plan
DESIGN &
BRANDING
• Logo design
• Brand development
CONTENT
ASSESSMENT
• Digital images
• Information graphics
• Digital video
• Marketing materials
• Presentation materials
DIGITAL CONTENT
GENERATION
• Digital images
• Email templates
• Bespoke website templates
• Information graphics
• Web | print copy
• Image manipulation
WEBSITE &
APP DEVELOPMENT
• Concrete 5 CMS
• Bespoke template integration
ONLINE AWARENESS
& SEO
• Social marketing channels
• SEO
